Paid Media
Throughout my time with BaubleBar, I worked closely with the paid media team on paid content strategy and copy. My most visible work on this channel can be found within our paid social assets — I worked closely with our Paid Media Manager on imagery selection, positioning, and copy (including both for the creative itself and for captions).
These conversations and collaborative efforts gave me a deep understanding of the three main categories of paid audiences — acquisition, retargeting, and prospecting — and how to speak to each of them. I also walked away having foundational knowledge of key paid KPIs, like ROAS, CPC, CTR, and CVR.
Below is a selection of some of our best paid ads.
