Nothing to wear or recharge, no scores to lose sleep over. I helped Hatch tell the story behind their latest product: a contactless sleep tracker designed to actually get you to sleep. Specifically, the upgrade program I worked on helped beat launch projections by triple-digit percentages.

Email campaign sent to lapsed Hatch+ subscribers encouraging them to re-subscribe. Performed well beyond expectation and is now used as a template for all resubscribe campaigns.

Series featured on reallygoodemails.com as an example of as an example of best practices + great design/copy.

An exclusive series (including both emails and push notifications) that Hatch Baby owners receive during the first 12 weeks of their newborn’s life.

In tandem with the release of an exclusive alarm featuring Perfect Day by Hoku, Hatch hosted a “Y2K week” in June ‘26. The celebration of everything 2000s nostalgia included this dreamy package sent to select creators.

A monthly email newsletter that details all the latest happenings at Hatch, including new app content, device updates, blogs, trivia, and more.