Social Strategy ❣️
A large part of my work with Met Through Friends is focused on their social strategy. This includes:
Content calendar planning
Content ideation
Copywriting
Script writing
Video editing
Graphic design
My first month with the brand saw the following results:
+137% increase in overall views 👀
+276% increase in views from non-followers 👯
I’ve highlighted some of my best social media work below.
Social Spotlight:
Telling the brand story.
Objective:
Write and design an Instagram carousel that introduces the Met Through Friends founder, tells the brand story, and explains MTF’s mission.
Social Spotlight:
Hopping on a relevant trend.
Objective:
Design an Instagram carousel that highlights humorous content and further humanizes the founder.
Social Spotlight:
Simplifying a complex concept.
Objective:
Write and design an Instagram story (that will turn into a highlight) explaining an element of the brand that was confusing potential customers.
