Mom Knows Best Event

With positive feedback in hand thanks to our work on the Gifts To Love Event, my design partner and I were tasked with the creative for the upcoming annual Mother’s Day sale.

The name of this sale was a particular challenge, as we wanted it to feel elevated while still communicating that it was a Mother’s Dale sale event. After some back and forth, we landed on Mom Knows Best Event. A play on “mother knows best,” where I chose to replace “mother” with “mom” to give it a more casual tone.

While we were limited with templated designs, my design partner and I were able to execute an elevated yet engaging Mother’s Day campaign. A particular favorite piece of content of mine is the second email, inspired by an ad lib concept and filled with “mom-isms” (written by yours truly).