After my contract with Bungie, I took a position as a Copywriter for Fossil. I was brought on to the team to completely revamp Fossil’s promotional editorial strategy. This entailed writing digital marketing (paid search & social), web, in-store, and email copy for multi-million-dollar sale events like Black Friday, Cyber Monday, Mother’s Day, and more.

In addition, I led promotional copy strategy for Skagen and Watch Station — two brands that also sit within Fossil’s brand portfolio. And toward the end of my time with Fossil, I began writing for more brand-focused campaigns — I crafted all of the copy for Fossil’s upcoming Superman collection, launching Summer 2025.

I was with Fossil until early March 2025, but was unfortunately laid off due to company-wide restructuring. However, I was still able make a significant impact during my time with the heritage brand. Feel free to follow the link below to see samples of my accomplishments.