In June 2024, I joined the team at Fossil—and immediately got to work revamping their promotional editorial strategy.

This entailed writing digital marketing (paid search & social), web, in-store, and email copy for multi-million-dollar sale events like Black Friday, Cyber Monday, Mother’s Day, and more. In addition, I led promotional copy strategy for Skagen and Watch Station—two brands that also sit within Fossil’s brand portfolio. And toward the end of my time with the heritage brand, I began writing for more brand-focused campaigns.

I was with Fossil until early March 2025, but was unfortunately laid off due to company-wide restructuring. However, I was still able make a significant impact during my time with the heritage brand. Feel free to peruse my best work with the brand below.